What Is ReachLocal Today?
ReachLocal was one of the first large local online-advertising companies, built around managed search ads for small businesses and a client dashboard for tracking calls. Gannett bought it in 2016 for about $156 million. On February 1, 2023, ReachLocal's United States and Canada clients began invoicing under the LocaliQ name, and reachlocal.com now redirects to a LocaliQ page titled "ReachLocal is now LocaliQ." Gannett itself became USA TODAY Co in November 2025.
Outside the US the name lingers in places: Australia and New Zealand run as LocaliQ Australia with a client login still on a reachlocal.com.au address, and the UK business operates as LOCALiQ under the Newsquest newspaper group.
So the product a former ReachLocal client is on today is LocaliQ: search ads including Google Local Services Ads and Bing and Yelp placements, display and video ads, social ads, listings, websites, SEO, and a lead-management layer with chat, SMS, scheduling, and a dashboard descended from the ReachLocal Client Center. Call tracking and recording are a separate tracking product with their own terms. There is no published price list. As of September 2026 LocaliQ holds 3.9 out of 5 on Trustpilot from 109 reviews and 1.5 out of 5 on Clutch from 8.
What Is L3ad Solutions?
L3ad Solutions is Florida's local marketing intelligence company, headquartered in Titusville on the Space Coast. It runs on its own data: the Florida Local Search Index, which measures the top Google listings for 12 trades across 91 cities and 67 counties and records which businesses ChatGPT, Gemini, Grok, and Claude recommend in 16 of them.
Nathaniel, the founder, built the Index and works every account himself. The work follows the FLSI Method: measure how open your trade is in your city, fix the listing, the site, and the pages that decide who gets the call, and prove it every month in tracked calls and booked jobs.
How Do ReachLocal and L3ad Solutions Compare Side by Side?
Because ReachLocal now means LocaliQ, the comparison is between a national paid-media platform and a Florida company built around the organic side of a local phone.
| Factor | ReachLocal (now LocaliQ) | L3ad Solutions |
|---|---|---|
| Status | A LocaliQ brand under USA TODAY Co; reachlocal.com redirects to LocaliQ | An independent Florida company |
| Best for | Advertisers running paid search, social, display, and video across many markets | Florida service businesses that live on local calls |
| Pricing model | Custom order form; product, service, and set-up fees in 30-day cycles | Every price on the website |
| Term | Initial term in cycles set on the order form, then 30-day auto-renewal | Month-to-month, no long-term contracts |
| Leaving early | Cancellation fee of 50% of the unpaid term; effective one full cycle after receipt | Stop any month; everything built stays live and stays yours |
| Tracking numbers | The platform's property; forwarding ends at termination | Registered to you from day one |
| Website | Platform materials belong to LocaliQ; the client holds a limited or a perpetual license | You own the site and the domain, built in two to five days |
| Who does the work | Account manager plus a platform team | One person, start to finish |
| Reporting | Dashboard: campaign metrics, calls, forms, chat | Calls and booked jobs by source, two minutes to read |
| Local focus | National and international | Florida, measured city by city |
The row that matters most to a former ReachLocal client is the tracking numbers. The number that has been on your truck, your listings, and your ads for years belongs to the platform under the current terms, and forwarding stops the day the contract ends. L3ad Solutions registers the numbers to you before the first campaign runs.
What Should a Former ReachLocal Client Check Now?
- Which terms govern your account today: the LocaliQ US terms were last modified November 18, 2025, and the number of cycles in your initial term sits on your order form, not in the master terms.
- Whether you are inside an initial term or in the 30-day auto-renewal period, because the cancellation fee of 50% of the unpaid term applies only inside the initial term.
- Whether your website license is limited or perpetual, and whether the domain is registered in your name.
- Which phone number your customers have memorized, and whether it is a tracking number you would lose.
- Whether the campaign is running in your own Google Ads account or the platform's.
Those five answers tell you what a move would cost and what you would keep. A move planned around the end of a term, with a new number already on the listings, loses nothing.
How Much Does It Cost Compared to L3ad Solutions?
LocaliQ pricing is not published. The terms describe a campaign budget that includes the management, plus product, service, and set-up fees, billed in 30-day cycles. Clutch lists most projects between $10,000 and $49,000.
L3ad Solutions publishes every price. Local SEO is $350 or $700 a month, Google Business Profile management $150 or $300, bundles $450 to $1,200 a month, ads management $400 or $750 a month plus spend that goes to your own ad account, and a website $1,500 or $3,000 one time. A free analysis of your city comes before any of it.
When Is ReachLocal, Now LocaliQ, the Right Pick?
LocaliQ is the right pick if you advertise in several markets and want search, social, display, and video ads run by one national vendor with a dashboard and an account manager, and you are comfortable with a term measured in cycles. A company whose plan is mostly paid media across a region will use the breadth.
When Is L3ad Solutions the Right Pick?
L3ad Solutions is the right pick when you need the map pack won in the parts of town you serve, on a site and a phone number that stay yours. A page for every neighborhood and every service, a Google Business Profile answered within hours, and the listings the AI assistants actually quote for your trade come before any ad runs, because the Florida plumbing measurement found the assistants take names from Yelp and Angi above everything else.
The Handyman Company, six Florida locations, logged more than 100 tracked calls in the first 28 days after its site and profiles were rebuilt. Google rating for L3ad Solutions: 5.0. Every plan starts from a baseline for your trade and city, so the monthly report shows what changed against a number.
Are There Other ReachLocal Alternatives Worth Considering?
Yes. The alternatives fall into three tiers.
First, other national bundles sold on order forms with an account manager: Hibu, Marketing 360, Scorpion, Thryv. Expect the same questions about cycles, fees, and what you keep.
Second, running the ads yourself or with a freelancer inside your own Google Ads account, so the history and the numbers stay yours.
Third, a small company run by the person who does the work, where the same person measures your market, builds the site, manages the listing, and reads your call log.
Final Take
ReachLocal is a name on a redirect now; the product, the terms, and the account manager are LocaliQ's, and the tracking numbers are the platform's. L3ad Solutions is the Florida option: your trade and city measured before anything is sold, the site and the numbers in your name, and the results counted in calls. Pick the one built for how you want to own your marketing.