Florida Local
Search Index
The most detailed local search benchmark for Florida's Space Coast. 500+ business listings analyzed across 12 industries in 6 cities.
Executive Summary
The Florida Local Search Index is a quarterly benchmark that measures how well businesses across Brevard County perform in local search. We audit Google Business Profiles, websites, review profiles, and technical SEO factors for 500+ businesses across 12 industries.
Our Q1 2026 findings reveal significant optimization gaps. The average local business uses only 38% of available GBP features. Schema markup adoption sits at 11%. Most businesses have never responded to a Google review.
These gaps represent massive opportunity. Businesses that fully optimize their Google Business Profile see 2–5x more discovery searches than those with incomplete profiles. The data is clear: most local businesses are competing with one hand tied behind their back.
This report covers GBP completion rates, schema markup adoption, mobile page speed scores, and review metrics. Each section includes benchmarks by industry and city so you can see exactly where your business stands.
Key Findings
Google Business Profile Completion
Most businesses set up their GBP and never return. Only 14% post weekly updates, and fewer than a quarter use all available category slots. The businesses ranking in the top 3 of the map pack average 78% profile completion.
Schema Markup Adoption
Schema markup helps search engines understand your business. Despite being free to implement, 89% of Space Coast businesses have no LocalBusiness schema at all. This is one of the easiest wins in local SEO.
Mobile Page Speed
With 73% of local searches happening on mobile, speed matters. The average Space Coast business website scores 47 on Google's mobile speed test. Only 31% pass Core Web Vitals. 18% don't even have a mobile-responsive website.
Review Metrics
Reviews are the most visible trust signal in local search. The median business has 34 reviews with a 4.2 average. But only 28% respond to reviews at all. Businesses in the map pack top 3 average 89 reviews and respond to 71% of them.