Data-Driven
Local Search Research
We don't just do marketing. We study it. Original research on how Florida businesses actually perform in local search, backed by real data from hundreds of business listings.
Every study is independently conducted by our team. No sponsors, no affiliate bias. Just data that helps local businesses make better decisions.
Florida Local Search Index
A detailed benchmark of local search performance across Brevard County businesses.
Why We Publish Original Research
Most "local SEO advice" is recycled from national studies that don't reflect what actually happens in markets like Brevard County. A study of businesses in Manhattan tells you nothing about how a plumber in Titusville should optimize their Google listing. We decided to fill that gap with real local data.
Our research team manually audits hundreds of business listings across Florida's Space Coast. We measure GBP completion rates, schema markup adoption, mobile page speeds, review velocity, and more, then publish what we find so every local business can benefit.
We believe transparency builds trust. When we recommend a strategy to a client, we want to point to data, not just opinion. Publishing our research holds us accountable and gives business owners the evidence they need to make informed decisions about their marketing.
Every study includes our methodology, data sources, and known limitations. We're not trying to sell you with cherry-picked stats. We're trying to raise the bar for local marketing on the Space Coast.
Our Research Principles
Independent
No sponsors or affiliate relationships influence our findings. We fund and conduct all research independently.
Reproducible
Every study publishes methodology and data sources. Other researchers should be able to verify our work.
Practical
We study things that help local businesses make better decisions. If data doesn't lead to action, we don't publish it.
Upcoming Research
GBP Completion Rate Study
What percentage of Space Coast businesses have fully optimized Google Business Profiles? We're auditing 500+ listings.
Local Business Page Speed
How fast do Brevard County business websites load on mobile? We're testing every site we can find.
Review Response Analysis
Do businesses that respond to reviews rank higher locally? We're measuring the correlation across 12 industries.