Data-Driven
Local Search Research
We don't just do marketing. We study it. Original research on how Florida businesses actually perform in local search, backed by real data from 97 businesses across 12 industries on the Space Coast.
Every study is independently conducted by our team. No sponsors, no affiliate bias. Just data that helps local businesses make better decisions.
Florida Local Search Index
A detailed benchmark of local search performance across Brevard County businesses.
Why We Publish Original Research
Most "local SEO advice" is recycled from national studies that don't reflect what actually happens in markets like Brevard County. A study of businesses in Manhattan tells you nothing about how a plumber in Titusville should optimize their Google listing. We decided to fill that gap with real local data.
Our research team manually audits hundreds of business listings across Florida's Space Coast. We measure GBP completion rates, schema markup adoption, mobile page speeds, review velocity, and more, then publish what we find so every local business can benefit.
We believe transparency builds trust. When we recommend a strategy to a client, we want to point to data, not just opinion. Our complete guide to local SEO and our research hold us accountable and give business owners the evidence they need to make informed decisions about their marketing.
Every study includes our methodology, data sources, and known limitations. We're not trying to sell you with cherry-picked stats. We're trying to raise the bar for local marketing on the Space Coast.
Our Research Principles
Independent
No sponsors or affiliate relationships influence our findings. We fund and conduct all research independently.
Reproducible
Every study publishes methodology and data sources. Other researchers should be able to verify our work.
Practical
We study things that help local businesses make better decisions. If data doesn't lead to action, we don't publish it.
AI Perception Reports
Monthly audits of how AI systems like Gemini, ChatGPT, and Google's AI Overviews perceive and recommend local businesses. Published with full methodology and honest commentary.
Claude AI Audit: Full Technical Breakdown
The most granular audit: 9 letter grades, 8 named competitors, and a 12-18 month realistic timeline. "Championship roster in its first season."
Read ReportChatGPT Audit: Scorecard and Reality Check
ChatGPT scores us 72/100 and calls us an "emerging contender." The most critical of our three March audits.
Read ReportGemini AI Audit: 90/180-Day Trajectory
Google's Gemini projects our market trajectory on the Space Coast. The most optimistic of the three. Fact-checked with honest commentary.
Read ReportIn-Depth Guides
Long-form guides built from running campaigns for Space Coast businesses. What works, what doesn't, and what to do first.
Browse GuidesComparisons
Side-by-side breakdowns of the tools and strategies small businesses actually ask about. No affiliate links. Just honest assessments.
Browse ComparisonsFeatured Investigation
A decade of Florida Turnpike Enterprise data, audited and visualized. How a $7.2B surplus loop keeps tolls in place indefinitely.
Read Toll Trap InvestigationUpcoming Research
GBP Completion Rate Study
What percentage of Space Coast businesses have fully optimized Google Business Profiles? We're auditing 500+ listings.
Local Business Page Speed
How fast do Brevard County business websites load on mobile? We're testing every site we can find.
Review Response Analysis
Do businesses that respond to reviews rank higher locally? We're measuring the correlation across 12 industries.
Research FAQ
What kind of research do you publish?
AI perception audits (how Gemini, ChatGPT, and Claude see local businesses), the Florida Local Search Index (97 businesses benchmarked across Brevard County), tool comparisons, and in-depth guides. All built on data we collected ourselves.
Is there a cost to access your research?
No. Everything is free and publicly available. No email gates, no paywalls. We believe publishing research builds trust faster than hiding it behind a form.
How is this different from blog posts?
Blog posts cover tactics and news. Research is original data collection: we audit real businesses, test real tools, and publish the numbers. Every study includes methodology so you can verify the work.
How often do you publish new research?
AI perception audits are monthly. The Florida Local Search Index updates quarterly. Search Pulse updates weekly. Comparisons and guides ship as we finish testing them.