A local SEO audit checks twelve things: your Google Business Profile, whether you have a website, your title tag and H1, LocalBusiness schema, mobile speed, review count, review replies, photos, posts, name-address-phone consistency, your competitors, and what you measure after the fixes. The shortfalls are common. On the Space Coast, 64.9% of businesses have a website, 25.8% have structured data, and the median mobile speed score is 48 (97 businesses, March 2026).
Question 1
That the profile is complete: the primary category and the extra categories, hours, the services you sell, and a link to your website. Open the profile as a customer would and look for blanks.
On the Space Coast, the average profile is 69% complete; services are listed on 67% of profiles, attributes on 49.5% and products on 4.1% (97 businesses across 12 trades, March 2026).
Question 2
Yes, and it is the first thing to rule out. A business with no website has no page to rank, no place to put schema, and no page for a Google profile to link to. A Facebook page or a directory listing does not count.
On the Space Coast, 64.9% of the businesses we audited had a website, which leaves 35.1% without one.
Question 3
Yes. The title tag and the H1 on the page you want found should both say what you do and where, in the words a customer types: for example, roof repair in Melbourne, FL. A name alone, or a slogan, tells a search engine nothing.
The pass line is simple: your trade and your city appear in the title tag, and your trade appears in the H1. We have no Florida share for this check.
Question 4
Yes. The audit looks for LocalBusiness markup with your name, address, phone, and service area, and for your rating exposed in the markup so a search or AI tool can read it.
On the Space Coast, 25.8% of the businesses we audited had structured data. Among the page-one sites we read across Florida, 74.4% carried it (3,073 sites in 93 cities), so the sites that rank are far more likely to have it. Those are two different samples, one local and one statewide.
Question 5
Yes. It reads the mobile speed score and the Core Web Vitals, which include how long the main content takes to appear. Customers search on phones, often on mobile data, and a slow page loses them before it loads.
On the Space Coast, the median mobile speed score is 48, none of the 63 sites scored 90 or more, and 1 passed Core Web Vitals (March 2026).
Question 6
It compares your count with the typical top listing for your trade in your city, not with a national figure. The typical top listing holds 276 Google reviews for HVAC, 119 for plumbers, and 76 for roofers across Florida.
City matters more than trade. The typical top HVAC listing in Orlando holds 1,131 reviews, and the typical top plumber in Tampa holds 905. Check your own city before you set a goal.
Question 7
It should. Count how many reviews have a reply and how many new reviews arrive each month, because a profile that stopped collecting reviews a year ago looks abandoned.
On the Space Coast, 87.6% of businesses reply to at least some reviews, the median business added 2 new reviews a month, and the top tenth added 19.5 (97 businesses, March 2026).
Question 8
Yes, as a count and as a look. Count the photos on the profile, then look at them: real jobs, real trucks, and real storefronts beat stock images. No tool scores photo quality.
On the Space Coast, 85.6% of businesses have 10 or more photos.
Question 9
It should. Look for a post in the last week, an offer or a finished job with a photo, and a button that points to a page you want found.
On the Space Coast, 2.1% of businesses post to their profile weekly (four or more posts in 30 days) and 35.1% had posted at all (97 businesses, March 2026).
Question 10
Because a mismatch splits your reputation across records. The business name, address, phone, and hours should read the same on Google, Apple Maps, Yelp, and the directories your trade uses. The usual miss is a tracking number or an old suite on one listing.
The pass line is one master record, copied exactly. Someone has to compare the listings by hand. We have no Florida share for this check.
Question 11
Yes. Search your trade and city and write down who holds the map pack, then ask ChatGPT, Gemini, Grok, and Claude who they recommend. The two lists often differ.
In our roofing research, only 1 of 16 Florida cities had the four AI assistants agree on a top roofer, and the roofer with the most Google reviews was named in 28% of answers (June 2026). Your rival in the map pack is not always the one AI names.
Question 12
Calls, direction requests, form fills, and bookings. Rankings move by the hour and by where the searcher stands, and a business can rank first and get no work.
Put a tracking number on the Google profile, track the website form, ask every caller how they found you, and compare each month with the same month a year ago.
Question 13
A free instant check can read the things a tool can see from your website and your Google profile. Ours checks on-page basics, technical basics, the profile, and mobile speed, and the results show on the page with no email.
It does not check citations, review recency, posts, or whether you are in the map pack. Those need a by-hand check.
Keep reading
Free local marketing audit
Enter your business, city, and trade. We ask ChatGPT, Gemini, Grok, and Claude who they recommend, check your Google Maps standing and reviews against the companies holding the map pack, and email you the report in minutes. Free, no sales call.
