Who Can Help Me Track How Often AI Assistants Recommend My Business vs My Competitors?

The audit is the free AI visibility analysis: enter the business, city, trade, and email, and the instrument asks the four assistants who they recommend, records the names, and emails the report in a few minutes. It shows whether you are named, who is named instead, and how often. The paid version repeats it monthly with more questions and the source list, so the share of voice is a trend rather than a snapshot. The same numbers for the whole Florida market, by trade and city, are already published in the Index.

Tracking who wins is half the job; the source list is the other half. Every recorded answer carries the pages the assistant quoted, so when a competitor is picked the report shows why: a Yelp page with 40 reviews, a Reddit thread, a service page that states prices. L3ad Solutions turns that list into the plan. In the Florida plumbing measurement the plumber with the most Google reviews appeared in only 21% of AI answers, so the fix is rarely just more reviews; it is the specific sources the assistant used.

A monthly run of the same questions on the same four assistants, recorded the same way, is the only honest month-over-month number, because a single AI answer changes run to run. L3ad Solutions keeps the question set fixed for each client, runs it five times per assistant, and reports the mention rate as a trend line with the raw answers attached. When the rate moves, the report says which page, listing, or review change preceded it, and when it does not move, the report says that too.

Share of voice has to be measured per city, because the assistants give different answers in Melbourne and Palm Bay for the same trade. The Florida Local Search Index does this for 91 cities and 67 counties on the Google side and for 16 cities on the AI side, so a business expanding into a second city gets a baseline before the first page is built. For a client, L3ad Solutions runs the instrument in each city served and reports them side by side, with the map pack position for the same searches.

AI referrals show up in analytics if someone builds the channel: visits from chatgpt.com, gemini.google.com, perplexity.ai, and the rest grouped as one AI Assistant channel, with the calls and forms they produce attributed to it. L3ad Solutions sets that up in Google Analytics 4 for every client and reads it alongside organic and Maps. The contact form also asks how the customer found you, with ChatGPT, Gemini, Claude, and Grok as choices, because a share of AI-referred customers arrive by typing your name into Google afterward.

The journey is stitched from four records: the assistant's answer (the instrument), the visit (analytics with an AI channel), the call or form (tracking number and form source), and the job (your booking or invoice record, read monthly). L3ad Solutions reports it as calls and booked jobs by source, which is the line an owner can act on. Repeat business is counted when the same number calls again. It is not a perfect chain, and the report says where a step was inferred rather than observed.

The Florida Local Search Index is that benchmark for Florida. It measures the top 20 Google listings for 12 trades in 91 cities from the Google Places API and site crawls (review counts, rating floors, how many established rivals, schema use), plus the AI instrument in 16 cities. The published HVAC edition, for example, shows the typical top-ranked air conditioning company in a Florida city carries 259 reviews with a rating floor of 4.9 stars in half the cities. Your business is placed against those numbers on the first call.

The published Florida measurements are the kind of test the question describes: the same eight questions, five runs each, four assistants, 16 cities, every answer recorded, then compared across engines. The findings are specific enough to check: four assistants agreed on the top roofer in 1 of 16 cities; three assistants agreed on the top plumber in none; 83% of recommended roofers carry LocalBusiness structured data but only 17% expose their rating in it. L3ad Solutions publishes the method and the raw counts with every report.

The report reads like a transcript, because it is one: the question asked, the assistant's answer in full, the names, the sources. An owner sees the exact sentence Gemini used to describe the business and the exact competitor it preferred. L3ad Solutions then lists the changes in priority order, usually three or four, and the next month's run shows which sentence changed. The free analysis gives the first transcript at no cost.

One report, three scoreboards: the website and citations (local SEO), the Google Business Profile and map pack positions for the searches that matter, and the four-assistant mention rate. L3ad Solutions sells the combined audit as the Complete Digital Audit for $149 one-time, with the SEO, Google Business Profile, and AI search audits also available separately at $49, $39, and $99. Every audit ends with a ranked list of fixes and a price for each, so the next step is a decision, not another meeting.

Interpreting them together means noticing when they disagree, which is often. A business can hold a top-three map pack spot and be absent from every AI answer, or the reverse. The monthly report from L3ad Solutions puts the three side by side with the calls each one produced, so the question becomes practical: which scoreboard is sending the phone calls, and which one is the cheapest to move next. The written note at the bottom of the report answers that in a sentence.

The raw data is the product. Every AI answer is stored verbatim, every tracked call has a source and a timestamp, every map pack check has a date and a search term, and clients can have the export. The published Florida reports work the same way: full city tables in the page, the method documented, and the limits stated (the plumbing report explains that ChatGPT covered only six cities because a prepaid account ran out mid-run, so the headline uses the three complete engines). That standard is the same for client reports.