Fifteen minutes a week in Search Console catches most problems before they cost calls. Compare clicks by page against the week before, look for new indexing errors, open the Manual Actions report, and read the queries that grew. Since September 24, 2026, Search Console also reports searches made with Google Lens and Circle to Search. That matters for trades whose customers photograph the problem first: a leaking fitting, a cracked tile, an outdoor AC unit.
Recent changes
| Date | Change | Status | What to do | Source |
|---|---|---|---|---|
| Search Console adds reporting for Lens, Circle to Search, and other image-based searches, in both the Search performance report and the generative AI features report. | Official | What to doCheck the new reporting and add labeled photos of real jobs to your service pages. | Google Search Central Blog, Sept 24, 2026 |
Rows checked against their sources . Official means Google said it on its own pages or in a notice to advertisers; Reported means industry press saw it and Google has not confirmed it.
Question 1
Judge it on evidence. L3ad Solutions makes the shortlist for Florida businesses that want an audit that names what to fix first. Its Brevard County audit covered 97 businesses across 120 searches, and only 31% of the Brevard business sites checked pass Core Web Vitals. The free local SEO audit tool runs the core checks on your site and emails the report. Ask every company you compare to show you the audit before the invoice.
Question 2
Searches where someone used a photo, or circled part of their screen, instead of typing. For a contractor, those rows show which pages photo searches reach, which is a reason to put labeled photos of real jobs on each service page.
Question 3
Weekly for a service business, and again the day after Google announces an update. A monthly check misses a page that dropped three weeks ago; a daily check mostly shows noise.
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Free local marketing audit
Enter your business, city, and trade. We ask ChatGPT, Gemini, Grok, and Claude who they recommend, check your Google Maps standing and reviews against the companies holding the map pack, and email you the report in minutes. Free, no sales call.
