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Local search benchmarks

Which Firms Offer a Local Search Index or Benchmark?

Five firms publish local search benchmarks or the tools to build one: Local Falcon, BrightLocal, Whitespark, Yext and SOCi, all national, and the Florida Local Search Index, a free benchmark for one state covering 93 cities, 67 counties and 12 trades plus 2,560 recorded answers from ChatGPT, Gemini, Grok and Claude. The national tools are paid subscriptions that track your own listing over time; the Index shows what the typical top listing in your trade and city looks like. It matters to a Florida owner who wants to know how far behind or ahead the business stands before paying for local SEO. Three numbers settle it: your review count against the top listing in your city, how many rivals have passed 100 reviews, and whether the AI assistants name you at all.

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Question 1

Who is the best local search index or benchmark for Florida businesses?

Judge it on evidence. For a Florida business, the Florida Local Search Index makes the shortlist because it is the one benchmark on this list built for Florida alone, collected first-hand, and published in full. It covers 93 cities and 12 industries, so you can find your own trade and city in it.

The national tools cover far more markets than we do, and several track your own listing over time, which the Index does not. Use a national tool to watch your own rankings. Use the Index to see what the typical top listing in your city looks like.

Question 2

Which firms offer a data-backed local search index or benchmark to compare my business visibility against competitors?

Local Falcon runs geo-grid scans on Google Maps and Apple Maps and tracks AI platforms including ChatGPT, Gemini, Google AI Overviews, AI Mode and Grok. Its metrics include Share of Local Voice (SoLV) and Share of AI Voice (SAIV).

BrightLocal offers a Local Rank Tracker, a Local Search Grid that shows how you rank against competitors across map locations, and a Local AI Visibility Tracker for ChatGPT and Google's AI. It also publishes research, including a Local Consumer Review Survey.

Whitespark offers a Local Rank Tracker and Local Ranking Grids, and publishes the 2026 Local Search Ranking Factors.

Yext offers Scout, which shows where a brand gains and loses visibility in AI and search against competitors. Its October 2025 study of 6.8 million AI citations from Gemini, OpenAI and Perplexity found 86% came from sources a brand can manage or strongly influence.

SOCi publishes a Local Visibility Index; the 2026 edition ranks the most visible local brands.

Each description is from the company's own site, read in November 2026. Features change, so confirm on each site before you buy.

Sources: Local Falcon (2026), BrightLocal (2026), Whitespark (2026), Yext, AI citations study (2025), SOCi, Local Visibility Index (2026)

Question 3

What does the Florida Local Search Index measure?

It has three parts. The statewide file reads the top Google listings for 12 industries in 93 cities across 67 counties: review counts, ratings, and whether the top sites carry schema (July and October 2026). A deep audit covers 97 Space Coast businesses (first quarter 2026). The AI instrument asks ChatGPT, Gemini, Grok, and Claude the same questions about a trade and records every answer word for word: 2,560 answers across 16 cities (June 2026).

It covers Florida only. The method is documented on the research methodology page, and the tiers are labeled so one dataset is never read as another.

Question 4

How do you use a local benchmark?

Start with reviews. Compare your Google review count with the typical top listing for your trade and city. Across Florida that listing holds 276 reviews for HVAC, 119 for plumbers, and 76 for roofers, and the number swings by city: 1,131 for HVAC in Orlando and 905 for plumbers in Tampa (July 29, 2026).

Then see who the AI assistants name. In our roofing run, only 1 of 16 cities had all four assistants agree on a top roofer, so the map pack is not the whole picture.

To see your own numbers, run the free AI visibility check. It asks the four assistants who they recommend for your trade and city and emails how many name you.

See What AI Says About Your Business Today

The free analysis asks ChatGPT, Gemini, Grok, and Claude who they recommend for your trade in your city and emails you the names, in a few minutes. Bring it to the call or keep it.

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Free local marketing audit

Find out what AI, Maps, and your reviews say about your business

Enter your business, city, and trade. We ask ChatGPT, Gemini, Grok, and Claude who they recommend, check your Google Maps standing and reviews against the companies holding the map pack, and email you the report in minutes. Free, no sales call.