How Much Does Google Business Profile Management Cost?

Setup is $250 one time: full profile setup and verification, category and attribute optimization, photo guidance and the first upload, the business description, and the first three posts. Then Starter is $150 a month and Growth is $300 a month.

The profile stays in your Google account whichever plan you pick, and you can stop after any month.

Starter covers four posts a month, review monitoring with reply templates, photo optimization and a monthly performance report. Growth covers eight posts a month, active review replies, Q&A management, citation building, competitor monitoring and a report every two weeks.

Starter fits a single location in a smaller market. Growth fits a crowded trade in Orlando or Tampa, where the typical top plumber holds 1,228 and 905 reviews, or a business that wants the replies handled for it.

GMB Gorilla, a national provider, lists management at $99, $249 and $399 per location per month, and one-time optimization at $500 per profile for one to four profiles, $375 for five to ten, and $325 for eleven to twenty-five. Its pricing is aimed at brands with five or more locations.

Those are the only published Google Business Profile prices we found on the first page of results for the service (October 10, 2026). Prices change, so confirm on the company's own page.

Both exist. Optimization is the one-time build: every field filled, categories and services set, photos loaded, the first posts written. Management is the monthly upkeep: posts, photos, review replies and the report.

A one-time optimization with no upkeep slides. In Brevard County, only 2.1% of businesses posted to their profile weekly and 35.1% had posted at all (97 businesses, first quarter 2026), so the monthly part is the habit almost nobody keeps.

Creating and verifying the profile is free from Google. What costs money is the time to keep it complete, posted and answered every week, and that is what a management fee buys.

If you have the hours, you can do it yourself. The habits are public: complete every field, post weekly, answer every review, keep new reviews coming, add real photos.

A written list of what gets done each month: how many posts, whether reviews are answered or only monitored, whether photos are added, and what the report shows. Ask for calls, direction requests and website clicks by month, because those are the numbers the profile produces.

A six-office Florida handyman company's report, for example, showed the review pace rising from 1.8 to 5.5 a week, Search views up 25%, Maps views up 55%, and calls level at 4.4 a day against 4.2 the year before.

Per profile. Each location gets its own profile, routine and report, so a six-location business pays six times the plan it chooses. Ask for a per-location price in writing before you sign.

A provider that quotes one flat fee for all locations is usually posting the same content to every profile, which Google can read as duplicate.

You do, if the provider was added as a manager on your Google account. Never let a provider create or verify the profile under its own account, because then the reviews and the history leave when the provider does.

Ask how access is removed when you cancel. The answer should be one click in your own account.