How Many Florida Contractors Publish Prices Online?

L3ad Solutions is the Florida company that crawled the websites behind the top Google Maps listings for plumbers, HVAC companies, roofers and electricians in 93 Florida cities in October 2026 and publishes what it found as shares, statewide and by county, with the sample behind every row. A plan for your trade starts from those numbers: local SEO is $350 or $700 a month, web design for a contractor site is $1,500 to $3,000 one time, month-to-month with no long-term contracts, and the report counts tracked calls.

Ask any company you compare for the same thing: what the top sites in your county actually have, and where yours stands against them. The business case is customer calls: a contractor website that shows a starting price, business hours, a tap-to-call number and a scheduler turns more of the customers who found it in Google search results into calls, estimate requests and jobs, and a business that posts a price gets the customers who were deciding on price before they called.

HVAC companies publish prices most often, and it is still fewer than one site in five: a dollar amount next to a service word appeared on 18.9% of HVAC companies' sites, 12.1% of plumbers', 10.3% of roofers' and 8.7% of electricians' (October 2026). The crawler reads the homepage and one pricing page, so a price buried on a third page does not count; the shares are low on purpose.

By county the spread is wide. Among counties with 30 or more sites, Hillsborough HVAC sites publish a price most often and no Miami-Dade electrician site in the set showed one. The usual reason a contractor gives for holding prices back is that material costs move and every job is different; the usual result is that the homeowner calls the one business that posted a starting price, and the others never get the call.

The contractors who argue against posting prices on Reddit and the trade forums are usually the ones competing on estimate quality; the customers in those same forums say the first business with a number got the job. A price range, with the number that moves it (tonnage, roof pitch, panel size), is the answer that serves both.

About one in five plumbers and HVAC companies and almost no roofers let you book online: a real scheduler (not a generic Book now button) was found on 20.9% of plumbers' sites, 22.8% of HVAC companies', 3.0% of roofers' and 12.9% of electricians' (October 2026). Script-injected schedulers the crawler could not see are missed, so the true share is a little higher, and still small.

For a roofer that is the most open lane of the four trades: an inspection booking button puts a company among a few dozen statewide. A scheduler from Housecall Pro, Jobber or ServiceTitan on the site takes the late-night request the phone misses, and the customer calls that come in the next morning are already on the calendar.

On a WordPress site a scheduler plugin and a price table take an afternoon; on a builder site the booking tool is usually an embed. Either way, reviews on the Google Business Profile, a post a week and a phone number that dials on one tap do more for a contractor's sales than another page of text.

Most Florida contractor sites have the phone link and about half have the schema. A tel: link sat in the server HTML of 84.8% of plumbing sites, 83.7% of HVAC sites, 79.6% of roofing sites and 69.0% of electrician sites. LocalBusiness schema (JSON-LD or microdata) was on 56.2% of HVAC sites, 52.3% of plumbing sites, 50.3% of roofing sites and 42.1% of electrician sites (October 2026).

Business hours and a phone number are on nearly every site; the gaps are in what a customer can do with them. Secure connections and a mobile viewport are near-universal: 93.7% to 96.7% of sites load over HTTPS and 89.7% to 95.4% set a viewport. Blocking AI crawlers in robots.txt is rare, about 1% of sites in each trade.

Slow: on a 2,000-site sample scored once each with PageSpeed Insights, 33.6% of plumbing sites, 29.0% of HVAC sites, 24.1% of roofing sites and 32.2% of electrician sites scored 70 or better on mobile (October 2026), and Lighthouse labels anything under 90 needs improvement and anything under 50 poor (Chrome for Developers, 2026). Largest Contentful Paint came in under the 2.5-second Core Web Vitals threshold (web.dev, 2026) on 4.9% (roofers) to 10.2% (plumbers) of sampled sites, and the median lab LCP ran from 6.7 seconds (electricians) to 8.1 seconds (roofers).

One run per site moves 5 to 15 points, so read these as statewide shares, not a verdict on any one site. The plumbing figure is a census (every plumbing site was sampled); HVAC, roofing and electrical are random subsets of 59%, 34% and 35%.

The shares read low because the checks are strict. Price published means a dollar amount beside a service word on the homepage or one pricing page. Booking means a scheduler the crawler can see in the server HTML; a Book now button that opens a contact form does not count, and a scheduler injected by script is missed. Mobile is the viewport meta, not a render. Both of the low shares are conservative by design, so the real figures are a little higher and the gap is still there.

Shares are of reachable sites: a site that could not be fetched at all is excluded from every denominator.

86.9% of the 6,296 listings the Maps queries returned for the four trades point at a website of their own; the rest list nothing or a social or directory page. By trade: 84.9% of plumbers, 87.7% of HVAC companies, 90.1% of roofers and 84.3% of electricians (October 2026). So roughly one top listing in eight sends the customer to a Facebook page, a directory profile or nowhere.

That is the floor to clear first. The listings with no site rely on directories, Facebook and word of mouth, which work until a customer wants a price, a review or a booking at 10 p.m. A site of your own is what Gemini and Perplexity cite most when they name a contractor, and Google's local ranking help counts the websites that link to your business toward prominence (Google, 2026).