TOOLS

Google Search Console

A free Google tool that shows how your website performs in search results, including which queries bring visitors, which pages rank, and any technical issues hurting your visibility.

Why It Matters for Your Business

Google Search Console is the only tool that shows you exactly what Google sees when it looks at your website. It tells you which searches bring people to your site, which pages have technical problems, and whether Google can even find all your pages.

For Space Coast business owners, GSC answers the questions you're probably asking: "Why don't I show up when someone searches for my business?" and "Which keywords am I actually ranking for?"

How It Works

Search Console provides several critical data sets:

How Does It Work?

Let's Breakdown The Process:

4 items

0 complete0%

1.Performance Report
See every keyword your site appears for in Google: total impressions, clicks, average position, and CTR. Filter by page, date, device, or country.
2.Coverage / Indexing
Find out which of your pages Google has indexed and which have errors. If Google can't index a page, it can't rank. This report catches those problems.
3.Core Web Vitals
Real-world performance data from Chrome users visiting your site. Shows which pages pass or fail Google's speed and usability thresholds.
4.Manual Actions
If Google has penalized your site for any reason, it shows up here. No notifications = no penalties. This is the first place to check if rankings suddenly drop.

Tip: Click the circle to mark items done.

A Cocoa Beach hotel owner discovered through Search Console that their most-clicked keyword wasn't "Cocoa Beach hotel" but "pet-friendly hotel near Kennedy Space Center." They created a dedicated page for that term and tripled their bookings from that search within two months.

Common questions

FAQ

Tap a question to expand.

Is Google Search Console free?

Completely free. You just need to verify ownership of your website, usually by adding a small code snippet or connecting through your domain registrar. There are no paid tiers or hidden fees.

What's the difference between Google Search Console and Google Analytics?

Search Console shows how people find you in Google (keywords, rankings, clicks). Analytics shows what they do after they arrive (pages visited, time on site, conversions). You need both for a complete picture.

How often should I check Google Search Console?

At minimum, monthly. Check for indexing errors, review your top-performing keywords, and monitor click-through rates. Set up email alerts so Google notifies you about critical issues like manual penalties or security problems.

Back to Glossary