Click-Through Rate (CTR)
The percentage of people who see your listing in search results and actually click on it. Calculated by dividing clicks by impressions and multiplying by 100.
Why It Matters for Your Business
You could rank on page one for every keyword and still get zero leads if nobody clicks your listing. CTR is the bridge between ranking and revenue. Two businesses side by side in search results can have wildly different click rates based purely on how compelling their listing looks.
For Space Coast businesses, this matters because local search results are competitive. When five plumbers show up for "plumber Titusville FL," the one with the best title and description wins the click, regardless of who technically ranks highest.
How It Works
CTR is influenced by everything visible in your search listing:
A Melbourne dentist improved their CTR from 2.1% to 6.8% by rewriting meta titles from "Welcome to Smile Dental" to "Family Dentist Melbourne FL | Same Day Appointments, Insurance Accepted," tripling their organic traffic without improving their ranking position at all.
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