Google Analytics
Google's free web analytics tool (currently GA4) that tracks website visitors, their behavior, traffic sources, and conversions, showing you what's working and what isn't.
Why It Matters for Your Business
Without Google Analytics, you're guessing. You don't know how many people visit your website, where they come from, which pages they view, or whether any of it leads to phone calls. That's like running a store with the lights off.
For Brevard County businesses spending money on marketing, Analytics is how you know if that spend is working. If your SEO company says "traffic is up 40%," Analytics is where you verify that claim and see whether that traffic actually converted.
How It Works
GA4 tracks visitor behavior through events and provides practical reports:
A Rockledge HVAC company used Google Analytics to discover that their blog post about "AC maintenance tips" was getting 500 visits per month but zero conversions because there was no CTA on the page. Adding a "Schedule Maintenance" button generated 12 new bookings in the first month.
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