Core Web Vitals
Google's three key metrics for measuring real-world user experience on your website: loading performance (LCP), interactivity (INP), and visual stability (CLS).
Why It Matters for Your Business
Core Web Vitals directly impact two things that matter to your bottom line: search rankings and customer experience. A slow, janky website doesn't just rank lower. It loses customers. 53% of mobile visitors leave a page that takes longer than 3 seconds to load.
For Space Coast service businesses, this is critical. When someone searches "emergency plumber near me" at midnight, they're not waiting for a slow site to load. They're clicking the next result.
How It Works
Google measures three specific aspects of user experience:
The most common Core Web Vitals killer for local businesses? Hero images that aren't optimized. A 3MB photo of your storefront can single-handedly push your LCP past 5 seconds on mobile.
A Viera dentist's office with a fast, stable website (good CWV scores) will rank higher and convert more visitors than a competitor with a flashy but slow WordPress site loaded with plugins. Google measures real user experience, not visual complexity.
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