Alt Text
A text description added to an image's HTML that tells search engines and screen readers what the image shows. Also called alternative text or alt attributes.
Why It Matters for Your Business
Alt text is one of the easiest SEO wins most businesses miss. Every image without alt text is a missed opportunity to tell Google what your page is about. And with Google Image Search driving significant traffic, well-described images can bring in customers you'd otherwise never reach.
For Space Coast service businesses, alt text also matters for accessibility. Florida businesses serving the public benefit from ADA-friendly websites, and proper alt text is a core accessibility requirement.
How It Works
Alt text serves three critical functions:
Bad alt text: IMG_4582.jpg or photo or image of our work
Good alt text: Licensed electrician installing new panel box in Cape Canaveral FL home
The good version describes the image, includes the service, and naturally mentions the location, all in a conversational way.
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