TECHNICAL SEO

Schema Markup

Structured data code added to your website that helps search engines understand your business information, services, and content in a machine-readable format.

Why It Matters for Your Business

Schema markup is the difference between a plain search listing and a rich result that shows star ratings, business hours, price ranges, and FAQ answers directly in Google. Rich results get significantly more clicks than plain listings.

For local businesses, schema is particularly powerful because it helps Google connect your website content to your Google Business Profile, reinforcing your local presence with structured data.

How It Works

Schema markup uses a standardized vocabulary (from schema.org) to label your content so search engines can parse it:

How Does It Work?

Let's Breakdown The Process:

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1.LocalBusiness Schema
Tells Google your business name, address, phone, hours, and service area. This is the foundation for any local business website.
2.Service Schema
Describes each service you offer with details like area served and pricing. Helps Google match your business to specific service queries.
3.FAQPage Schema
Marks up frequently asked questions so they can appear as expandable dropdowns directly in search results, taking up more visual space.
4.Review/Rating Schema
Enables star ratings to appear next to your listing in search results, dramatically increasing click-through rates.

Tip: Click the circle to mark items done.

A Merritt Island dental practice with proper LocalBusiness and FAQPage schema might see their search listing expanded with star ratings and 3-4 FAQ dropdowns, taking up 4x more screen space than competitors with plain listings.

Note

Google's Rich Results Test (search.google.com/test/rich-results) lets you check if your schema markup is implemented correctly. Run your pages through it regularly.

Common questions

FAQ

Tap a question to expand.

Does schema markup directly improve rankings?

Not directly, but it significantly improves click-through rates by enabling rich results like star ratings, FAQs, and business info in search listings. Higher CTR signals to Google that your result is relevant, which can indirectly boost rankings.

What types of schema should a local business use?

At minimum: LocalBusiness, Organization, and BreadcrumbList. Add FAQPage for FAQ sections, Article for blog posts, and Service for your service pages. The more schema you implement correctly, the better Google understands your business.

Can I add schema markup myself?

Basic schema can be added through plugins if you use WordPress, or through Google's Structured Data Markup Helper. For custom implementations or advanced schema, a developer is recommended to avoid errors.

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