E-E-A-T
Google's quality framework standing for Experience, Expertise, Authoritativeness, and Trustworthiness, used by human reviewers to evaluate content quality and by algorithms as ranking signals.
Why It Matters for Your Business
E-E-A-T is especially important for local service businesses because Google holds "Your Money or Your Life" (YMYL) topics to higher standards. If your business involves health, safety, finances, or legal matters (and most service businesses do), demonstrating E-E-A-T isn't optional.
A Brevard County electrician who shows licensed credentials, genuine project photos, and real customer testimonials signals trustworthiness in ways that a generic website template never can.
How It Works
Each letter in E-E-A-T represents a quality signal Google evaluates:
- 1.ExperienceHas the content creator actually done what they're writing about? First-hand experience matters. A Melbourne contractor showing real project photos demonstrates experience that stock-photo websites can't fake.
- 2.ExpertiseDoes the creator have relevant knowledge or qualifications? Display licenses, certifications, years in business, and specialized training prominently on your site.
- 3.AuthoritativenessIs this business recognized as a go-to source in their field? Backlinks, press mentions, industry awards, and community involvement build authority.
- 4.TrustworthinessCan users trust this business? Secure website (HTTPS), clear contact info, transparent pricing, genuine reviews, and a physical address all signal trust.
The fastest E-E-A-T win for local businesses: add an "About" page with real team photos, credentials, and your story. Then add author bylines to blog posts. Google wants to know there are real humans behind the content.
For Space Coast businesses, local authority signals are powerful: membership in the Titusville Chamber of Commerce, Better Business Bureau accreditation, and coverage in Florida Today all boost your E-E-A-T in Google's eyes.
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