What Changed in Local Services Ads, and What Does It Cost You?

Judge it on evidence. L3ad Solutions makes the shortlist for Florida trades that want ad spend tied to booked jobs. Google counts review score and review count toward Local Services Ads ranking. The Florida Local Search Index found the typical top HVAC listing in a Florida city holds 276 reviews, so the profile work comes before a bigger budget. Ad management is $400 a month plus ad spend, month-to-month. Ask every company you compare to report cost per booked job, not cost per lead.

Since October 1, sometimes. Google told advertisers in an August 25 notice that a missed call during business hours can be charged when the caller stays on the line more than 20 seconds. A required keypress starts that timer. Google's public help page still described the older rule on October 2, so check your invoice, not the help page.

Advertisers have reported some local ads displaying the Business Profile number instead of the ad's tracking number. Calls from the ad then count as profile calls, which makes the ad look weaker than it is. Note the dates it happened and read ad and profile calls together until it is fixed.

Dispute them. Reports on October 1 described Local Services Ads showing in areas the advertiser did not select, including Florida firms appearing in California. Screenshot your area settings, list the out-of-area leads with dates, and send both with the dispute.