What Should a Contractor SEO Checklist Include?

Set the primary category to General Contractor, then list every project type you sell in the words a homeowner types: kitchen remodel, bathroom remodel, room addition, storm damage repair, commercial build-out. Put the state license number in the description, add accurate hours, and upload real photos of your crew, your trucks and finished work.

Of 8 Brevard general contractors audited in March 2026, none had a fully complete profile. A complete profile is the cheapest gap to close.

Yes. Give kitchens, bathrooms, additions, storm and insurance repairs and commercial build-outs each their own page, written for the job: what the work involves, the permit step, what drives the price, the deposit and draw schedule, and photos to prove it. Show the license number and financing terms on the pages where a homeowner weighs them, such as kitchens and additions.

A remodel is read about for weeks before anyone calls. The page that answers the reading wins the bid comparison; the one-page site does not get the call.

File before-and-after photos by project type and city, on the matching service page and in the Google profile, with a caption that names the job and the city. A homeowner in Palm Bay who sees your Palm Bay kitchen has proof a stock photo cannot give, and the caption tells Google and the AI assistants what you build and where.

Take the photos at the final walkthrough, the same visit as the review ask, so the habit runs once per job instead of twice.

Fast enough that a homeowner with a roof leak can tap the number within a few seconds. Put a click-to-call button at the top of every page and keep it visible as the page scrolls. Compress project photos, drop unused scripts, and test on a mid-range phone over mobile data.

Of 8 Brevard general contractors audited in March 2026, 4 had a poor mobile speed score and none scored good. In the wider Brevard set (97 businesses across 12 trades, first quarter 2026), the median mobile speed score was 48 and none of the 63 sites scored 90 or more.

Enough to stand next to the contractors on page one in your own city, and for general contractors that bar is the lowest of the 12 trades in the Index. The typical top contractor in a Florida city holds 17 Google reviews (93 cities, 1,740 listings, 2026), and the typical city has 1 contractor past 100.

By city the bar moves: the typical top contractor holds 46 reviews in Hollywood, 43 in Tampa, 37 in Orlando, 33 in Melbourne and 8 in Titusville. In 91 of 93 cities competition is rated minimal, and no city's typical top contractor reaches 50. Look up your city before you set a goal.

Ask at the final walkthrough, while the homeowner is standing in the finished room, with a text that links straight to the review box. Ask for the job by name when it is natural: the kitchen, the addition, the schedule you kept. Then reply to every review within a day or two.

Of 8 Brevard general contractors audited in March 2026, 1 never replied to a review and 2 had added no reviews in the previous 30 days. In the wider Brevard set (97 businesses across 12 trades, first quarter 2026), 87.6% of businesses had answered at least some of their reviews.

On Google, Apple Maps, Houzz and Angi first, then the Better Business Bureau, your chamber of commerce and the Florida DBPR license record. Pick one master record and copy it exactly, including the suite number, the main line and the hours. A tracking number that replaced the main line on one directory is a common mismatch.

The license record matters more for contractors than most trades: a homeowner who checks the state site and finds a different business name or an expired license stops there.

LocalBusiness markup with your name, address, phone and service area, plus Service markup for each project page, and your rating exposed in the markup so a search or AI tool can read it. Use the same details as the Google profile, and put the license number in the page text where the markup can point to it.

Of 8 Brevard general contractors audited in March 2026, 1 carried schema. In the wider Brevard set (97 businesses across 12 trades, first quarter 2026), 25.8% of businesses carried structured data on their site; treat that figure as a cross-trade reading, not a contractor result.

List the cities you drive to, hide your street address if customers do not visit you, and keep one profile for the one real place your trucks start from. Do not create profiles for a mailbox or a rented desk in the next town. Google suspends listings it reads as fake, and a suspension removes you from the map pack until it is reversed.

For the other cities, write a city page only when you can say something true about the work there: the age of the housing stock, the projects you have finished, and the permit office you deal with.

Count calls and estimate requests, then follow each to a signed job and its value. Rankings move by the hour and by where the searcher stands, and a contractor can rank first and get no work. Put a tracking number on the Google profile, track the website form, and ask every caller how they found you.

Review the totals monthly against the same month a year ago, because repair calls and remodel quotes follow the calendar in different ways.