Rich Snippet
An enhanced search result that displays extra information like star ratings, prices, FAQs, or images pulled from structured data on your website.
Why It Matters for Your Business
Rich snippets make your search listing bigger, more visual, and more clickable. In a crowded search results page, a listing with star ratings, review counts, or FAQ dropdowns stands out against plain blue links.
For Space Coast businesses competing in local search, rich snippets are a competitive advantage. When a Cocoa Beach restaurant shows 4.7 stars and 200+ reviews right in the search listing, customers click before they even scroll to the competition.
How It Works
Rich snippets are generated from structured data (schema markup) on your website. Google reads this code and decides which enhancements to display:
A Titusville auto repair shop with proper schema markup might show star ratings, business hours, and FAQ answers all within their single search listing, occupying 3x more screen space than a competitor with just a title and description.
Start with FAQPage schema. It's the easiest to implement and has the most visible impact. Add 3-5 frequently asked questions to your service pages, mark them up with schema, and watch your search listings expand.
Tap a question to expand.