SEO

Internal Linking

Links that connect one page of your website to another page on the same website, helping users find content and distributing SEO authority across your pages.

Why It Matters for Your Business

Internal linking is one of the most powerful and least used SEO tactics for local businesses. Most small business websites have service pages that exist in isolation, with no links connecting them to related content. That means Google struggles to understand how your pages relate to each other, and authority from your homepage never flows to deeper pages.

A Titusville HVAC company that links from their blog post about "Signs Your AC Needs Repair" to their AC repair service page is giving Google a clear signal about what that service page is about, and passing ranking authority to it.

How It Works

Internal links serve both users and search engines:

How Does It Work?

Let's Breakdown The Process:

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1.Authority Distribution
Your homepage has the most authority (most backlinks point there). Internal links pass that authority to inner pages (service pages, blog posts, location pages), helping them rank.
2.Crawl Discovery
Google follows links to find pages. Orphan pages (pages with no internal links pointing to them) may never get indexed because Google can't find them.
3.Topical Context
When you link from a blog post about 'local SEO tips' to your SEO services page, you're telling Google these topics are related, strengthening the relevance signal for both pages.
4.User Navigation
Internal links guide visitors to related content, keeping them on your site longer and moving them toward conversion. A visitor reading about roof maintenance should be one click away from your roof repair service page.

Tip: Click the circle to mark items done.

A Merritt Island law firm that links every blog post to relevant service pages, links service pages to related case studies, and links their about page to team bios creates a web of connections that Google rewards with stronger rankings across the entire site.

Note

Quick audit: check if every service page on your website has at least 2-3 blog posts linking to it. If not, you're leaving easy rankings on the table.

Common questions

FAQ

Tap a question to expand.

How many internal links should a page have?

There's no fixed number, but aim for 3-5 contextual internal links per page of content. Link naturally where it helps the reader: to related services, deeper explanations, or relevant blog posts. Don't force links where they don't belong.

What's the difference between internal links and backlinks?

Internal links connect pages within your site (you control them). Backlinks come from other websites pointing to yours (you earn them). Both are important. Internal links distribute authority, backlinks generate it.

Does anchor text matter for internal links?

Yes. Use descriptive anchor text that tells Google and users what the linked page is about. 'Our SEO services' is better than 'click here.' But keep it natural and don't keyword-stuff your anchor text.

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