Bounce Rate
The percentage of website visitors who leave after viewing only one page without taking any further action: no clicks, no scrolling, no form fills.
Why It Matters for Your Business
A high bounce rate means potential customers are visiting your website and leaving without contacting you. If 70% of visitors bounce, you're losing 7 out of every 10 people who found you. For a Space Coast business paying for SEO or ads, that's money walking out the door.
The good news: bounce rate is fixable. And even small improvements (going from 70% to 55%) can mean significantly more phone calls, form fills, and booked appointments.
How It Works
Visitors bounce for predictable, fixable reasons:
A Cape Canaveral auto repair shop reduced their bounce rate from 72% to 45% by doing three things: compressing images to speed up load time, adding a click-to-call button at the top of every page, and rewriting their homepage to match the services people actually searched for.
Don't confuse bounce rate with exit rate. Bounce rate measures single-page sessions. Exit rate measures where people leave after browsing multiple pages. A high exit rate on your contact page is normal because they submitted the form and left.
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