Domain Authority
A score from 0 to 100 predicting how likely a website is to rank in search engine results. Higher scores indicate stronger ranking potential.
Why It Matters for Your Business
Domain Authority helps you understand where your website stands compared to competitors. If your Titusville law firm has a DA of 25 and your nearest competitor has a DA of 15, you have a significant advantage in search rankings, all else being equal.
Think of DA as a credit score for your website. It's not the only factor that matters, but it's a strong predictor of your ability to rank.
How It Works
Domain Authority is calculated based on several factors:
- 1.Backlink QualityLinks from authoritative, relevant websites boost your DA more than links from low-quality sites. A mention on a Brevard County news site is far more valuable than a random blog link.
- 2.Backlink QuantityMore quality backlinks generally mean higher DA, but there are diminishing returns. The first 20 quality links matter more than the next 200.
- 3.Site Age & HistoryOlder domains with a clean history tend to have higher DA. This is one reason established businesses often have a head start.
- 4.Overall Site HealthTechnical factors like site speed, mobile-friendliness, and proper structure contribute to how well search engines can crawl and trust your site.
For local businesses on the Space Coast, you don't need a DA of 80 (that's reserved for sites like Wikipedia and major news outlets). You just need to be stronger than the other plumbers, dentists, or restaurants competing for the same local searches.
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