L3ad Solutions
L3ad Solutions
TECHNICAL SEO

Meta Title

The HTML title tag that appears as the clickable headline in search engine results and in the browser tab. It's one of the most important on-page SEO elements.

Why It Matters for Your Business

Your meta title is your first impression in search results. It's the blue clickable text that determines whether someone clicks your listing or your competitor's. A compelling, keyword-rich title directly impacts both your rankings and your click-through rate.

For Space Coast businesses, including your city name in the meta title is critical. "Plumbing Repair" competes nationally. "Emergency Plumbing Repair Titusville FL" competes locally, where you can actually win.

How It Works

The meta title serves two audiences simultaneously:

Formula that works for local businesses:

[Service] [Location] | [Brand]

Examples:

  • "AC Repair Melbourne FL | Same Day Service | Cool Air HVAC"
  • "Family Dentist Viera FL | Accepting New Patients | Smile Dental"
  • "Roof Replacement Cocoa Beach | Free Estimates | Coastal Roofing"
Common questions
FAQ

Tap a question to expand.

How long should a meta title be?
Keep it under 60 characters to avoid truncation in search results. Google measures by pixel width, not characters, so wider letters (like W) take more space. Front-load your most important keyword.
Should I put my business name in every meta title?
Yes, but at the end. Format: 'Primary Keyword - Secondary Info | Business Name.' For a Titusville plumber: 'Emergency Plumbing Repair Titusville FL | ABC Plumbing.' Your keyword comes first, brand last.
Can Google change my meta title?
Yes. Google sometimes rewrites meta titles if it thinks a different version better serves the searcher. This usually happens when titles are too long, stuffed with keywords, or don't match the page content.
RELATED TERMS
Meta DescriptionLong-Tail KeywordSearch IntentLocal SEO
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