
Reputation Management
The practice of monitoring, influencing, and improving how your business appears in online reviews and search results.
Why It Matters for Your Business
88% of consumers trust online reviews as much as personal recommendations. When someone Googles your business name, your review rating and response history are often the deciding factor between getting the call or losing it.
For Space Coast businesses, reputation is a competitive weapon. In a market where dozens of contractors, dentists, and restaurants compete for the same customers, the business with stronger reviews and more active engagement wins the trust battle before a single conversation happens.
How It Works
Reputation management is an ongoing process, not a one-time fix:
- 1.MonitorTrack what people say about your business across Google, Yelp, Facebook, BBB, and industry-specific sites. Set up Google Alerts for your business name so nothing slips through the cracks.
- 2.GenerateSystematically ask satisfied customers for reviews. The best time to ask is immediately after a successful job. A simple text message with a direct Google review link converts at 10-20%.
- 3.RespondReply to every review, positive and negative. Thank happy customers by name. Address complaints professionally and offer resolution. Google confirms that responding to reviews improves local rankings.
- 4.ImproveUse review feedback to fix real operational issues. If three customers mention long wait times, that's useful data you can act on. Your reviews become a free quality assurance tool.
A Melbourne auto repair shop went from 3.4 stars to 4.7 stars in six months by implementing a simple post-service text message asking for a review. They also responded to every existing negative review with a professional apology and resolution offer. The rating improvement led to a 35% increase in new customer calls.
Create a short link to your Google review page and train every employee to share it after a completed job. The easier you make it for customers, the more reviews you'll get. One tap should be all it takes.
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