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Reputation Management

The practice of monitoring, influencing, and improving how your business appears in online reviews and search results.

Why It Matters for Your Business

88% of consumers trust online reviews as much as personal recommendations. When someone Googles your business name, your review rating and response history are often the deciding factor between getting the call or losing it.

For Space Coast businesses, reputation is a competitive weapon. In a market where dozens of contractors, dentists, and restaurants compete for the same customers, the business with stronger reviews and more active engagement wins the trust battle before a single conversation happens.

How It Works

Reputation management is an ongoing process, not a one-time fix:

How Does It Work?
Let's Breakdown The Process:
4 items
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  • 1.Monitor
    Track what people say about your business across Google, Yelp, Facebook, BBB, and industry-specific sites. Set up Google Alerts for your business name so nothing slips through the cracks.
  • 2.Generate
    Systematically ask satisfied customers for reviews. The best time to ask is immediately after a successful job. A simple text message with a direct Google review link converts at 10-20%.
  • 3.Respond
    Reply to every review, positive and negative. Thank happy customers by name. Address complaints professionally and offer resolution. Google confirms that responding to reviews improves local rankings.
  • 4.Improve
    Use review feedback to fix real operational issues. If three customers mention long wait times, that's useful data you can act on. Your reviews become a free quality assurance tool.
Tip: Click the circle to mark items done.

A Melbourne auto repair shop went from 3.4 stars to 4.7 stars in six months by implementing a simple post-service text message asking for a review. They also responded to every existing negative review with a professional apology and resolution offer. The rating improvement led to a 35% increase in new customer calls.

Note

Create a short link to your Google review page and train every employee to share it after a completed job. The easier you make it for customers, the more reviews you'll get. One tap should be all it takes.

Common questions
FAQ

Tap a question to expand.

How do I handle a negative review?
Respond within 24 hours, stay professional, and take the conversation offline. Acknowledge the issue, apologize for their experience, and offer to make it right. Never argue publicly. A thoughtful response to a bad review actually builds trust. Future customers see that you care enough to address problems.
Can I remove fake reviews from Google?
You can flag reviews that violate Google's policies (fake, spam, conflicts of interest), but Google decides whether to remove them. The process takes days or weeks. Your best defense is volume: one bad review among 50 positive ones barely moves your rating.
How do I get more customers to leave reviews?
Ask at the moment of satisfaction, right after completing a job, while the customer is happy. Send a direct link to your Google review page via text or email. Make it one tap. A Brevard County business that asks every satisfied customer can realistically add 5-10 reviews per month.