L3ad Solutions
TECHNICAL SEO

Page Speed

How fast your web pages load for visitors, measured by metrics like time to first byte, largest contentful paint, and overall page load time.

Why It Matters for Your Business

Speed is not optional. 53% of mobile visitors abandon a site that takes longer than 3 seconds to load. That means more than half your potential customers might never see your services, your prices, or your contact info because your site loaded too slowly.

For Space Coast businesses competing in local search, page speed is a direct competitive advantage. When someone in Palm Bay searches "emergency electrician near me," they're tapping the first result that loads, not waiting for a slow WordPress site to finish rendering its slider animations.

How It Works

Page speed is influenced by several technical factors, many of which are within your control:

A Titusville auto shop with an optimized site that loads in 1.5 seconds will capture the customer who's stuck on the roadside. Their competitor with a 6-second load time? That customer already called someone else.

Note

Run your website through Google PageSpeed Insights (pagespeed.web.dev) right now. Focus on the mobile score first. That's what most of your customers are using. The tool will tell you exactly what to fix, in priority order.

Common questions
FAQ

Tap a question to expand.

What is a good page speed score?
Aim for a Google PageSpeed Insights score above 90 on both mobile and desktop. More importantly, target a Largest Contentful Paint under 2.5 seconds and a Time to First Byte under 800 milliseconds. Mobile scores matter most since that's how most local customers search.
What slows down a website the most?
The biggest culprits for local business sites: uncompressed images (especially hero banners), too many third-party scripts (chat widgets, analytics, social embeds), cheap shared hosting, and bloated WordPress themes with unused plugins.
Does page speed really affect my business?
Absolutely. A 1-second delay in load time can reduce conversions by 7%. For a Melbourne business getting 1,000 monthly visitors, that's 70 potential customers lost each month because your site is too slow.