Indexing
The process of Google adding your web pages to its searchable database so they can appear in search results.
Why It Matters for Your Business
Your website pages can only appear in Google search results if they've been indexed. Think of Google's index like a library catalog. If your book isn't in the catalog, nobody can find it, no matter how good it is.
For Brevard County businesses, unindexed pages mean missed opportunities. If your Titusville plumbing company adds a new "water heater installation" service page but it never gets indexed, customers searching for that exact service won't find you.
How It Works
Indexing happens after Google's crawlers visit your pages. But crawling and indexing are two separate steps. Google crawls many pages it chooses not to index:
A Cocoa Beach hotel that publishes a seasonal events guide with unique, helpful content will get indexed quickly. The same hotel's duplicate "Book Now" pages with identical text across five URLs will likely be ignored by Google's index.
Check your index status regularly in Google Search Console under "Pages." It shows exactly which pages are indexed, which are excluded, and why. Fix any pages stuck in the "Discovered - currently not indexed" status by improving their content quality.
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