Crawlability
How easily search engine bots can access and move through your website's pages to discover and analyze your content.
Why It Matters for Your Business
If search engines can't crawl your website, nothing else matters: not your content, not your keywords, not your reviews. Crawlability is the first requirement for appearing in search results.
Many Space Coast businesses unknowingly block search engines from their most important pages. A Rockledge contractor might have a beautiful new website, but if the developer left a "noindex" tag from the staging site, Google will never show it to potential customers.
How It Works
Search engines use automated programs called "crawlers" or "bots" that visit websites and follow links to discover content:
- 1.DiscoveryGooglebot finds your website through links from other sites, your sitemap, or direct submission in Search Console.
- 2.Access CheckThe bot checks your robots.txt file to see which pages it's allowed to visit. Misconfigured rules can block critical pages.
- 3.Page CrawlThe bot downloads and reads your page content, following internal links to find more pages on your site.
- 4.Crawl BudgetGoogle allocates a limited number of pages it will crawl per visit. Clean site structure ensures your important pages get priority.
A Melbourne dentist with a well-structured site (clean navigation, working internal links, and a proper sitemap) will have every service page crawled and indexed. A competitor with broken links and orphan pages may have half their content invisible to Google.
After any website redesign or migration, immediately check crawlability. New sites frequently launch with leftover "noindex" tags, broken redirects, or robots.txt rules from the development environment that block Google entirely.
Tap a question to expand.