L3ad Solutions
GOOGLE

Google Maps Pack

The group of three local business listings displayed with a map at the top of Google search results for local queries. Also called the Local Pack or 3-Pack.

Why It Matters for Your Business

The Maps Pack is prime real estate in Google search results. It appears above organic results, includes your star rating, phone number, and hours, and captures up to 44% of clicks for local searches.

If you're a Space Coast business and you're not in the top 3, you're essentially invisible for that search. The difference between position 3 and position 4 in the Map Pack is the difference between being seen and being buried behind a "More places" link most people never click.

How It Works

Google uses three primary factors to determine Maps Pack rankings:

A Cape Canaveral restaurant with 200+ reviews, consistent citations, and an optimized GBP will dominate the Map Pack over a competitor with better food but zero online presence. In local search, visibility beats everything.

Note

Search your main service + your city (e.g., "plumber Titusville FL") in an incognito browser window to see where you currently rank in the Map Pack without personalization affecting results.

Common questions
FAQ

Tap a question to expand.

How do I get my business into the Google Maps Pack?
Optimize your Google Business Profile completely, build consistent citations, earn genuine reviews, and ensure your website has location-specific content. There's no shortcut. Google rewards businesses with the strongest overall local presence.
Why does the Maps Pack only show 3 businesses?
Google limits the Map Pack to 3 results to keep the search experience clean and mobile-friendly. Users can click 'More places' to see additional results, but the top 3 get the vast majority of clicks and calls.
Can I pay to appear in the Maps Pack?
The organic Map Pack is earned through local SEO, not paid ads. However, Google does show Local Services Ads above the Map Pack in some industries, which are pay-per-lead.