NAP Consistency
Having your business Name, Address, and Phone number listed identically across every online directory, website, and social profile.
Why It Matters for Your Business
Think of NAP consistency as your business's digital fingerprint. When Google sees the same name, address, and phone number across dozens of sources, it builds confidence that your business is legitimate and located where you say it is.
For Space Coast businesses, this is especially important if you've ever moved, changed phone numbers, or rebranded. Old listings with outdated info create conflicting signals that actively hurt your rankings.
How It Works
Search engines cross-reference your business information across hundreds of sources to verify accuracy:
Even minor inconsistencies count. "L3ad Solutions, 123 Main St" and "L3ad Solutions, 123 Main Street" are treated as potentially different businesses by search algorithms.
Common NAP inconsistencies that hurt rankings:
- Business name variations (LLC vs. no LLC, abbreviations)
- Address formatting differences (St vs Street, Ste vs Suite)
- Old phone numbers on forgotten directory listings
- Different addresses from a past office move
A Rockledge contractor who cleaned up 30 inconsistent citations across directories saw a 40% increase in Map Pack appearances within 8 weeks, without changing anything else about their website or GBP.
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