Content Cluster / Topic Cluster
A content organization strategy where one pillar page covers a broad topic and links to related cluster pages that cover subtopics in depth.
Why It Matters for Your Business
Google's algorithm has evolved beyond matching individual pages to keywords. It now evaluates whether your entire website demonstrates expertise on a topic. A content cluster is the architecture that proves your authority, not with one page, but with a connected web of pages that covers a subject from every angle.
For Space Coast businesses, content clusters are the path to outranking larger competitors. A national chain may have more brand recognition, but a local business with 10 deeply interconnected pages about their specific service area and expertise will win the rankings battle.
How It Works
A content cluster has three components working together:
A Cocoa Beach property management company organized their site around a pillar page for "Rental Property Management Space Coast" with cluster pages for tenant screening, lease agreements, property maintenance, rental pricing strategy, and vacation rental regulations. Within four months, the pillar page ranked #1 for their primary keyword, pulling the cluster pages up with it.
Map out your cluster before you write a single word. List every question a customer might ask about your service, group them into subtopics, and plan your pillar and cluster pages together. Building with a plan is 10x more effective than publishing random blog posts and hoping they connect.
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