MARKETING

Content Marketing

A marketing strategy focused on creating and distributing valuable, relevant content (blog posts, guides, videos) to attract and retain customers rather than directly selling to them.

Why It Matters for Your Business

Content marketing is how you build trust before the first phone call. When a Brevard County homeowner reads your blog post about "5 Signs Your AC Is Failing," you've already established expertise. When their AC breaks, you're the business they remember and trust.

Unlike ads, content marketing compounds over time. A blog post you write today can generate leads for years, each one a free organic visitor who found you through Google because you answered their question.

How It Works

Effective content marketing for local businesses follows a simple pattern:

How Does It Work?

Let's Breakdown The Process:

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1.Identify Customer Questions
What do your customers ask before hiring you? Those questions are your content topics. 'How much does a new roof cost in Florida?' is a perfect blog post.
2.Create Genuinely Useful Content
Answer the question thoroughly and honestly. Don't write 300-word fluff. Write the definitive answer. Be the page Google wants to show first.
3.Optimize for Search
Use target keywords naturally, add schema markup, write compelling meta titles, and link to your service pages. Great content needs SEO to be found.
4.Promote and Distribute
Share on social media, include in email newsletters, and link from other pages on your site. Content works harder when it's connected to your broader marketing.

Tip: Click the circle to mark items done.

A Melbourne law firm published 12 articles answering common personal injury questions over 6 months. Those articles now generate 200+ organic visitors per month and 8-10 qualified consultation requests, the equivalent of $3,000/month in PPC spend, from a one-time content investment.

Common questions

FAQ

Tap a question to expand.

Does content marketing work for local businesses?

Absolutely. A Titusville plumber who publishes 'How to Prevent Frozen Pipes in Florida' reaches homeowners searching that exact question. When their pipes eventually freeze, who do they call? The plumber who already helped them, for free.

How often should a small business publish content?

Quality over quantity. One well-researched, useful article per month outperforms four thin, generic posts. Consistency matters more than frequency. Google rewards sites that publish regularly, not sporadically.

What kind of content should a local business create?

Start with FAQ answers your customers actually ask, how-to guides for common problems, and location-specific service pages. A Space Coast HVAC company could create seasonal maintenance guides, cost comparison pages, and neighborhood-specific content.

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