Competitor Analysis
The process of researching your competitors' online presence, rankings, and marketing tactics to identify opportunities for your business.
Why It Matters for Your Business
You don't need to be the best business on the internet. You need to be better than the businesses ranking above you in your local market. Competitor analysis shows you exactly what it takes to outrank the companies that are currently winning the customers you want.
For Space Coast businesses, this is especially valuable because local markets are finite. There are only so many HVAC companies, dentists, or restaurants competing for the same set of Brevard County customers. Understanding your competitors' strategies reveals the specific moves you need to make.
How It Works
A thorough competitor analysis examines five key areas:
A Titusville cleaning company discovered through competitor analysis that the top-ranked competitor had zero content about move-out cleaning, a high-demand service. They built a dedicated page, optimized it for "move-out cleaning Titusville," and ranked #1 for that term within two months. The gap was obvious once they looked.
Don't just study the #1 competitor. Analyze the businesses in positions 2-5 as well. Sometimes the #1 result has an unbeatable advantage (years of domain authority), but positions 2-5 are vulnerable to a targeted effort. Find the weakest competitor above you and focus there first.
Tap a question to expand.