MARKETING

Landing Page

A standalone web page designed for a single purpose, usually to capture leads or drive a specific action from visitors.

Why It Matters for Your Business

Sending ad traffic or search visitors to your homepage is like dropping someone in the middle of a mall and hoping they find your store. A landing page puts them right at the counter with exactly what they came for.

For Brevard County businesses running Google Ads, Facebook campaigns, or even promoting a seasonal special, landing pages are the difference between wasting ad spend and actually generating leads. A dedicated landing page converts 2-5x better than a general website page.

How It Works

Landing pages work by eliminating everything except the path to conversion:

How Does It Work?

Let's Breakdown The Process:

4 items

0 complete0%

1.Single Focus
One page, one goal. Remove your navigation menu, sidebar, and footer links. Every element on the page exists to support the primary conversion action.
2.Headline Match
The landing page headline must match the ad or link that brought the visitor there. If someone clicks 'Affordable Roof Repair in Melbourne,' the landing page headline should echo that exact promise.
3.Trust Signals
Reviews, certifications, years in business, and before/after photos reduce hesitation. A Rockledge contractor showing their license number and 5-star reviews removes the 'can I trust this company?' barrier.
4.Clear CTA
One obvious call to action: a form, a phone number, or a booking button. Make it impossible to miss and effortless to complete.

Tip: Click the circle to mark items done.

A Melbourne roofing company stopped sending Google Ads traffic to their homepage and built a dedicated "Storm Damage Roof Inspection" landing page with a 3-field form. Their cost per lead dropped by 60% overnight. Same ad budget, same keywords, just a smarter destination.

Note

Every landing page should pass the 5-second test: if someone sees it for only 5 seconds, can they tell what you offer, where you're located, and how to contact you? If not, simplify.

Common questions

FAQ

Tap a question to expand.

What's the difference between a landing page and a homepage?

Your homepage serves many audiences and links to everything. A landing page has one job: get the visitor to complete one action. It typically has no navigation menu, no footer links, and no distractions. Think of it as a funnel: homepage is the wide end, landing page is the narrow conversion point.

Do I need a separate landing page for each service?

Ideally, yes. A Palm Bay plumber running ads for both 'drain cleaning' and 'water heater installation' should send each ad to a dedicated landing page. Visitors who click a drain cleaning ad and land on a generic plumbing page are far less likely to convert.

How long should a landing page be?

Match the complexity of the decision. Emergency services (locksmith, AC repair) need short pages: headline, trust signals, phone number. Higher-cost services (remodeling, legal) need longer pages with testimonials, process explanations, and FAQs to build confidence before the commitment.

Back to Glossary